Sustainable partnership: Weltladen relies on Blue Circle coffee capsules

Read a first-hand account of why EZA Fairer Handel GmbH, a pioneer of fair trade in Austria since 1975, opted for our home-compostable coffee capsules and why Blue Circle Coffee is the ideal partner for this sustainable project. An exclusive interview with Michael Scherndl, Managing Director of EZA Fairer Handel GmbH.

What motivated you to put your coffee in a home-compostable coffee capsule?

We were motivated by a number of environmental and sustainability-related reasons. Environmental protection is of particular importance to us. Regular capsules made of plastic or aluminium have considerable environmental impacts. With home-compostable coffee capsules, we offer an environmentally friendly alternative which can be turned into natural materials such as compost in very little time. This not only helps reduce the volume of waste, but also supports our sustainability targets. We wish to cater to the wishes of our environmentally aware customers while also contributing to a sustainable future.

Why did you choose Blue Circle? What makes the product/the company so impressive?

Blue Circle Coffee provided the right answers to all of our questions. The crucial factors were sustainable practices, energy efficiency and expert on-site contacts. We were won over by the professionalism and the unbeatable quality of the product. As the strongest taste partner in the Austrian market, Blue Circle optimally brings the excellent quality of our fair-trade and organic coffee to bear in capsule form. Another bonus was the elimination of collection, sorting and cleaning, which made the decision in favour of Blue Circle easier still.

What part does capsule coffee play in your product range?

Coffee is the most important product in our range and is also our top-selling product, accounting for around 40 per cent of our total revenue. The coffee capsule market was a logical expansion for us. We were clear from the outset that aluminium capsules weren’t an option. The challenge we faced was preserving the quality and flavour of our products. Following intensive experimentation and extensive testing, we are completely happy with our product, which meets the high standards required. The positive feedback we have received from our customers reinforces our convictions.

Blue Circle Coffee and EZA Fairer Handel GmbH are proud to be jointly contributing to sustainable consumption. The partnership enables us to combine top quality with environmentally friendly coffee enjoyment. Together, we are continuing on the path of uncompromising, environmentally friendly coffee enjoyment and we cordially invite you to join us on this journey.